Restaffing The Self-Driving Space: Moving Past Traditional Recruitment

By Syed Talha Masood, Forbes Technology Council

Self-driving cars were science fiction a few years ago, but most technologically advanced nations now have autonomous automobiles—making this once-impossible fantasy a reality.

Self-driving cars have conquered the automotive sector with significant expenditures and achievements but still need to scale due to many problems. The most prominent issue that stands out is rapid technological advancement and expertise.

The self-driving space works by the motto of autonomy, so why not recruit with the same vision and scale as the talent cloud by tapping into a large talent pool to be faster in the market?

Where The Self-Driving Space Is Heading

The self-driving space has been driven by various factors, including technological advancements, increased investment and changing consumer attitudes. As the industry continues to mature, it has the potential to revolutionize the way we think about transportation and mobility.

Here are some trends surrounding critical investments, consumer behavior and advancement when it comes to the rise of the autonomous vehicle industry.

  • 26% of consumers have a favorable view of self-driving vehicles after Covid-19.
  • The global autonomous vehicle industry is expanding by 16% annually.
  • As of 2020, companies had spent roughly $16 billion on automated vehicles.
  • Self-driving cars could reduce driving fatalities by 94%.

The Challenges Of Scaling And Talent Gap In The Self-Driving Space

Several tech and automobile organizations are working on their versions of autonomous driving technology to roll it out globally. However, expansion may need to accelerate because of a need for more skills to access local data. In short, there is space for more advancement and technology in the self-driving area that awaits a new wave of technology.

There is currently no fully autonomous car on the market produced by a commercial entity. However, given AI’s reliance on massive data, relocating will be easier than starting from scratch. All in all, the only solution for the scalability of the self-driving space is a talent pool that innovates.

The automotive sector is predicted to face a global shortage of 2.3 million skilled workers by 2025 and 4.3 million by 2030. The skills that are in high demand in the self-driving space include robotics, artificial intelligence (AI), software engineering, electrical and mechanical engineering, data analysis, cybersecurity and regulatory compliance

The self-driving industry is relatively new and highly competitive. As a result, the collection of people with experience in this field still needs to grow. This makes finding qualified candidates with the necessary skills and expertise to work on these complex systems time-consuming and challenging.

Moreover, it is highly competitive, with many companies vying for a limited pool of available talent. The competition drives up salaries and benefits, making it challenging for smaller companies to attract and retain top talent. Additionally, 80% of employers say they are having difficulty finding skilled workers, and 52% of recruiters say they are most interested in candidates with a STEM degree.

Successfully Transitioning To And Leveraging The Talent Cloud

The demand for new skills and expertise is increasing as the automotive industry evolves, which could make tapping into the talent cloud challenging. However, leveraging the talent cloud and keeping up with the pace of rapidly changing technology may seem more complicated than it is.

Here are some critical steps to ensure a smooth transition.

  • Identify the skills and expertise needed to meet the company’s goals and objectives instead of just assessing the workforce. This can help AV makers target their talent acquisition efforts and attract the right talent from the talent cloud.
  • Partnering with educational institutions and offering internships, apprenticeships or other training programs can help the AV industry build a pipeline of skilled and qualified talent.
  • The talent cloud offers access to a vast talent pool. Leverage machine learning and AI-powered recruitment platforms to source and assess candidates.
  • Consider offering flexible work arrangements such as remote work options, flexible hours or job-sharing. This can help attract top talent that values flexibility and work-life balance.
  • AV industries must invest in their employees’ constant learning and development. Offer training, mentoring and coaching opportunities to help employees develop new skills and grow in their careers.
  • Foster a culture of innovation where employees are encouraged to take risks, experiment and explore new ideas.
  • Continuously monitor and assess the performance of their new hires from the talent cloud. It will help them identify areas for improvement and make any necessary adjustments to their talent management practices.

The self-driving space is heading toward significant growth, increased investment, changing consumer attitudes and technological advancements. However, the industry faces scaling challenges due to the requirement for more talent with the necessary expertise.

By adopting a holistic workforce strategy, the self-driving space can overcome these challenges and smoothly transition into the talent cloud, enabling it to innovate and scale faster in the market. The future of self-driving technology is bright, and with the right talent and expertise, we can revolutionize how we think about transportation and mobility.

Autonomous Cars Could Help Bring Millions of People with Disabilities into the Workforce, Reduce Federal Spending

By Matt Gonzales, SHRM

Traversing a big city like Washington, D.C., can be difficult for people with disabilities—just ask Amy Scherer.

Scherer, a senior staff attorney with the National Disability Rights Network (NDRN), uses a wheelchair and has some visual limitations that prevent her from driving. While the District of Columbia has wheelchair-accessible cabs, their availability has declined since the COVID-19 pandemic began.

“Sometimes I have no choice but to work remotely simply because of transportation barriers, even though I live in a large, urban city,” she said. “I have had to miss both professional and personal engagements simply because the meeting location was not on the Metro line, and there were no available wheelchair-accessible cabs at that time. I literally had no other options.”

A lack of reliable transportation makes getting to and from work challenging for employees with disabilities. It has also served as a significant barrier to employment for many of them, contributing to an unemployment rate double that of individuals without disabilities.

However, a recent report suggested that the widespread availability of autonomous vehicles (AVs) could alleviate this ongoing issue, boost employment for people with disabilities and strengthen the broader economy.

The study, by the National Disability Institute (NDI), revealed that widely available, reliable and affordable self-driving cars would bring 9.2 million more workers into the workforce. This includes 4.4 million direct jobs for individuals with a disability.

The expansion of AVs, the study indicated, would generate nearly $93 billion in annual federal tax revenue—including new personal income tax, social security tax, excise tax and customs duties. It would also reduce federal spending by $27.8 billion, including reductions in spending from Supplemental Security Income and Social Security Disability Insurance programs due to increased wages for people with disabilities.

Thomas Foley, the NDI’s executive director, expressed excitement for the potential impact of the technology and how it could begin to eliminate a critical barrier to employment for millions of people with disabilities.

“Simply put, fully accessible and autonomous vehicles hold the promise to be a complete economic game-changer for millions of people with disabilities and their families,” he said.

How Have AVs Fared in Trial Runs?

The NDI study focused on Level 4 and Level 5 AVs. Level 4 vehicles are “self-driving” under most conditions, though a human can remotely operate the vehicle if necessary. Level 5 AVs do not require human attention and could be used by individuals with a disability regardless of whether they hold a driver’s license.

Manufacturing companies Cruise—a subsidiary of General Motors, which commissioned the study—and Waymo deploy several Level 4 robotaxis in San Francisco and Phoenix, although they are not customized specifically for people with disabilities. The current technology has had mixed results thus far.

GM and Cruise are designing a version of the taxi to serve people who use wheelchairs and those who otherwise need extra assistance. There is no timetable for their availability.

Ford CEO Jim Farley said in a statement, “Profitable, fully autonomous vehicles at scale are a long way off.”

Kenneth Shiotani, senior staff attorney for the NDRN, explained that the expansion of AVs has been “just around the corner” for many years, but several companies that manufacture AVs have gone out of business in the last year.

He added that “all or a very significant percentage” of Level 4 and Level 5 AVs would need to be accessible for individuals who use wheelchairs, like public transit buses are today, to employ millions more people with disabilities.

“If the supply of AVs was adequate, and if fares were modest, then I think one of the major barriers to employment [for people with disabilities] would be removed,” Shiotani said.

Further Development Needed

The NDI study noted that 38 states have passed legislation or have had executive orders enacted that permit AV testing, but many of these states still lack associated regulation for commercially deploying these vehicles.

GM has asked the National Highway Traffic Safety Administration to raise the cap on the number of vehicles it can deploy.

“Policy adjustments are needed to further AV testing that will inform adoption and manufacturing at scale of these accessible transportation solutions,” Foley said.

Shiotani said employers could partner with AV transportation companies or transit agencies to help their own workers with disabilities travel to the office—much like how technology companies have provided luxury buses to their workers in Silicon Valley.

Organizations could also publicly advocate for AVs that are fully accessible to all passengers, especially people who use wheelchairs, he said.

“When Level 4 and 5 AVs become more ubiquitous, they have the potential to make transportation for people with disabilities in rural areas that cannot financially support public transit systems much better because the significant part of the cost of public transit is the operators, and Level 4 and 5 AVs will make operators unnecessary for many rural trips,” Shiotani explained.

Scherer believes the potential and widespread availability of AVs can have a positive impact on workers with disabilities for years to come.

“I would welcome the opportunity to use safe, reliable AVs in the future,” she said. “Hopefully, they would be more plentiful than wheelchair-accessible taxis and provide another transportation option for those of us who are unable to drive.”

The Rules of the Road are About to Change

By Bill Gates, GatesNotes

I’ve always been a car guy. When I was younger, I used to love driving fast (sometimes too fast). Now, I look forward to my daily commute to work. There’s something so fun yet meditative about driving a car.

Despite that, I’m excited for the day I get to hand over control of my car to a machine.

That day is coming sooner rather than later. We’ve made tremendous progress on autonomous vehicles, or AVs, in recent years, and I believe we’ll reach a tipping point within the next decade. When it happens, AVs will change transportation as dramatically as the PC changed office work. A lot of this development has been enabled by the progress made in artificial intelligence more broadly.

Some background for those who might not know a lot about AVs: The best way to understand where we are today is by looking at the Society of American Engineers, or SAE, classification system. This is widely used to describe how autonomous a vehicle is.

In levels 0-2, a human driver is in full control of the car, but the vehicle can provide assistance through features like adaptive cruise control and lane centering. Level 3 is when the technology starts to move from the driver being in control to the vehicle being in control. By the time you reach the highest level, the car can be fully autonomous at all times and under all conditions—the level 5 vehicles of the future might not have steering wheels at all.

Right now, we’re close to the tipping point—between levels 2 and 3—when cars are becoming available that allow the driver to take their hands off the wheel and let the system drive in certain circumstances. The first level 3 car was recently approved for use in the United States, although only in very specific conditions: Autonomous mode is permitted if you’re going under 40 mph on a highway in Nevada on a sunny day.

Over the next decade, we’ll start to see more vehicles crossing this threshold. AVs are rapidly reaching the point where almost all of the technology required has been invented. Now, the focus is on refining algorithms and perfecting the engineering. There have been huge advances in recent years—especially in sensors, which scan the surrounding environment and tell the vehicle about things it needs to react to, like pedestrians crossing the street or another driver who swerves into your lane.

There are a lot of different approaches to AVs in development. Many vehicle manufacturers—like GM, Honda, and Tesla—are working on models that look like regular cars but have autonomous features. Then there are companies entirely focused on AVs, some of whose products are pushing the boundaries of what a vehicle can be—like a perfectly symmetrical robotaxi or public transit pods. Many others are developing components that can be installed to give an existing vehicle autonomous capabilities.

I recently had the opportunity to test drive—or test ride, I guess—a vehicle made by the British company Wayve, which has a fairly novel approach. While a lot of AVs can only navigate on streets that have been loaded into their system, the Wayve vehicle operates more like a person. It can drive anywhere a human can drive.

When you get behind the wheel of a car, you rely on the knowledge you’ve accumulated from every other drive you’ve ever taken. That’s why you know what to do at a stop sign, even if you’ve never seen that particular sign on that specific road before. Wayve uses deep learning techniques to do the same thing. The algorithm learns by example. It applies lessons acquired from lots of real world driving and simulations to interpret its surroundings and respond in real time.

The result was a memorable ride. The car drove us around downtown London, which is one of the most challenging driving environments imaginable, and it was a bit surreal to be in the car as it dodged all the traffic. (Since the car is still in development, we had a safety driver in the car just in case, and she assumed control several times.)

It’s not clear yet which approaches will be the most successful, since we’re only starting to reach the threshold where cars become truly autonomous. But once we get there, what will the transition to AVs actually look like?

For one thing, passenger cars will likely be one of the last vehicle types to see widespread autonomous adoption. Long-haul trucking will probably be the first sector, followed by deliveries. When you finally do step into an AV, it will likely be a taxi or a rental car. (Rental car companies lose a lot of money every year to driver-caused accidents, so they’re eager to transition to an AV fleet that is—at least in theory—less accident-prone.)

As AVs become more common, we’re going to have to rethink many of the systems we’ve created to support driving. Car insurance is a great example. Who is responsible when an autonomous vehicle gets in an accident, the person riding in the car or the company that programmed the software? Governments will have to create new laws and regulations. Roads might even have to change. A lot of highways have high-occupancy lanes to encourage carpooling—will we one day have “autonomous vehicles only” lanes? Will AVs eventually become so popular that you have to use the “human drivers only” lane if you want to be behind the wheel?

That type of shift is likely decades away, if it happens at all. Even once the technology is perfected, people might not feel comfortable riding in a car without a steering wheel at first. But I believe the benefits will convince them. AVs will eventually become cheaper than regular vehicles. And if you commute by car like me, just think about how much time you waste driving. You could instead catch up on emails, or read a good book, or watch the new episode of your favorite show—all things that are possible in fully autonomous vehicles. More importantly, AVs will help create more equity for the elderly and people with disabilities by providing them with more transportation options. And they’ll even help us avoid a climate disaster, since the majority in development are also electric vehicles.

Humanity has adapted to new modes of transportation before. I believe we will do it again. For most of our existence, we relied on natural ways of getting around: We walked, or rode on horseback, or traveled in a boat pushed by wind. Then, in the 1700s, we entered the locomotion age when mobility was powered by steam engines and internal combustion. Now, we find ourselves in the early days of the autonomous age. It’s an exciting time, and I can’t wait to see what new possibilities it unlocks.

From No Phone to Riding with Waymo One: Sheila Shares Her Journey with Foundation for Senior Living

By Let’s Talk Autonomous Driving,

In a single moment of luck and curiosity, Sheila found her beloved permanent home in Acacia Heights, a Phoenix community for seniors and people with disabilities.

She was walking along a Phoenix street one day while running errands, and, having bounced around from place to place for 10 years, she was looking for a more stable community to live. She looked up and happened to see Acacia Heights, an affordable housing community managed by the Phoenix nonprofit Foundation for Senior Living (FSL).

“The building and the colors… they’re subtle, they’re warm,” Sheila recalls. “The location attracted me.”

Sheila went inside and spoke with FSL property manager Jeff Weist. Jeff placed Sheila on a waiting list for housing at Acacia Heights, but Sheila didn’t have her own phone number. She relied on different people to check in with Jeff. A few weeks later, a spot opened up for her.

“I contacted her, and honestly I think she was almost crying on the phone when I contacted her to come in so we could start paperwork for housing for her,” Jeff remembers.

Sheila says Jeff went above and beyond to help find her a home at Acacia Heights.

“I’m very, very grateful that he brought me in and that I ended up with FSL,” Sheila says.

Sheila says she loves all the community events at Acacia Heights and the opportunities that come with being connected with FSL, an organization with a mission to serve seniors and people with disabilities and embracing innovations to drive their vision.

FSL and Waymo are partnering to explore how autonomous driving technology – which is designed to drive safely and obey road rules – could help seniors like Sheila stay connected and maintain their independence.

Sheila, who lives with a disability and does not own a car, says she enjoys hailing rides with Waymo One, Waymo’s fully autonomous ride-hailing service in Phoenix.

“Right now if I want to go to the store or go to an event downtown… Waymo will take me there safely and bring me back to the location,” Sheila explains. “That’s independence for me even though I don’t have a car.”

In addition to the convenience Waymo One offers, Sheila says she appreciates that Waymo’s technology is designed with safety as a foundational principle.

“I think it’s safer than having a human [driver]…  because Waymo has all these cameras that are set up to really be able to perceive any movement on the road,” Sheila explains. “And a lot of drivers nowadays, of course, we have distractions.”

The Waymo Driver is designed with a suite of sensors, including cameras, radar, and lidar, to see 360 degrees around the vehicle, identify and differentiate other road users, and make safe, proactive and defensive driving decisions that are based on myriad data points.

Sheila says using Waymo One to get around on her own is part of living an active lifestyle and connecting with the community, which she says helps keep her healthy.

“There’s a world out there,” Sheila emphasizes. “Just because I’m retired doesn’t mean I’m done or don’t want to work anymore and just stay at home. That is not healthy.”

Sheila says she’s ready to have adventures.

“I’m ready to go zip lining. I’m ready to jump out of a plane. Whenever I get that opportunity, I’m definitely going to do it. You have to stay active,” she shares.

Sheila says she urges others who may be in a time of transition or uncertain about the future to remember that nothing is permanent and not to dwell too much on negative things.

“You have to step out. You have to breathe air. You have to see people. You have to talk to people. You have to do different things. Don’t give up,” Sheila says.

She says she is grateful to FSL for helping provide a pathway to permanent housing and to Waymo for providing another mobility option to run errands, get her groceries, and connect to the community.

“That means a lot for us,” Sheila says. “We keep our independence at the same time and we take care of ourselves at the same time.”

National Disability Institute: Accessible Ridehail Would Boost Employment, Federal Revenue

By Michele Lee, Cruise

For the 42.5 million Americans who identify as living with a disability, transportation access is far from a given. For many, it can be prohibitive to workforce participation, access to critical services, and connecting with the people and things they love. For decades, attempts to expand transportation options for those with a disability have remained persistently unreliable and expensive.

We know how this impacts the daily lives of people with disabilities, including my own. As a power wheelchair user, who has the privilege of a job and income, I struggle with even getting around town. I’ve been refused rides, experienced long waits, and constantly face the reality that there are no drivers or vehicles available for me when I need it the most. As a result, I am often stranded and frustrated. It’s an unacceptable status quo that motivates our work at Cruise to build a better, more accessible product for our riders. That’s why we are developing the Origin Mobility –– the world’s first purpose-built, wheelchair-accessible autonomous vehicle. Engaging with the disability community throughout the design and development process helps inform our work –– we have held five studies so far to test the accessible user experience and added a dozen accessibility features to our service last year.

But until now, studies on the cumulative impact of this transportation gap on employment and the U.S. economy, or how a solution like accessible, self-driving technology could play a role in closing it, have been scant.

We’re proud to have partnered with National Disability Institute (NDI) to conduct this first-of-its kind study, released today. According to NDI’s report, an accessible and widely available autonomous ridehail service could have a profound benefit. Such a service would:

  • Bring 9.15 million Americans into the workforce. This includes 4.41 million direct jobs for Americans with a disability, 1.93 million indirect jobs to support this new employment, and 2.81 million induced jobs to support the increased consumer spending from this combined employment.
  • Save the federal government $120.7 billion. In year 0 of the model, projected increased employment would generate $92.96 billion in annual federal tax revenuefrom new personal income tax, social security tax, excise tax, and customs duties, a 1.8% increase in total federal revenue. Additionally, it would reduce federal spending by $27.8 billion, including reductions in spending from SSI and SSDI programs due to increased wages for people with disabilities.
  • Grow U.S. GDP by $867.7 billion. This is a roughly 3.8% increase for the U.S. economy based on 2021 national economic output.The study reached these conclusions by exploring the prevalence of transportation barriers for various types of disabilities, their associated labor force participation rates in the economy, and estimated job creation potential and federal tax savings that accessible Level 4+ autonomous vehicles could generate if made available to these Americans.

This massive opportunity is clear when considering just how high a barrier transportation creates for the disability community: unemployment for people with disabilities was double (10%) the rate for those without (5%) in 2021, and just 21% of Americans with disabilities participated in the labor force, significantly below the 67% for those without disabilities.

As part of their unique study, NDI convened a series of interviews that bring this reality to life:

  • An employer who described transportation as a “nightmare” for their program employing people with intellectual and developmental disabilities: “I feel like I’ve been able to overcome every other challenge in this space except this one.”
  • A small business owner who must rely on friends and family, and often expensive rideshare, hindering the growth of their business: “There are times where I don’t even make a profit because Uber eats it all up.”
  • The all-too-common experience of being refused service: “Now, I was standing there in not the greatest area suddenly alone in the dark, and it was chilly. I had to call two more Ubers before one agreed to take me. I think people forget about the safety element of being stranded. The AVs are going to be a lot more reliable, especially in these sort of late night, early morning situations where safety can be paramount.”
  • The impact on healthcare access: “I’m out on medical leave, but my husband isn’t. Being able to go to appointments by myself would ease a lot of strain on our schedule. So for us, for people with disabilities, it would be a Godsend to have that [AV], you know, where I could go on my own.”
  • And the opportunity for independence: “Aside from giving us all more independence, increasing our quality of life, increasing the amount of change we’ve got at the end of the day because it costs less and lets us have more opportunities, just the concept of being able to independently do anything is huge. It’s certainly an ego-boost.”

As is clear in my work with people from across the disability community, there is never a one-size-fits-all solution to accessibility challenges. And while Cruise works to make our service available to more communities, iterate upon our accessibility features, and engage with users to build our wheelchair-accessible Origin Mobility – AVs simply aren’t everywhere yet. On this, NDI recommends policy to further AV testing and promote adoption, including by raising the cap on AVs that can be manufactured at scale.

The results of this study –– the volume of savings, employment, and growth associated with a more accessible future of mobility –– may come as a surprise to some, but it shouldn’t. It’s a future that’s possible, one that Cruise will continue to work toward, and one our community is counting on.

How Companies Can Pursue ‘Positive-Sum Automation’

By Beth Stackpole, MIT

It’s a familiar narrative: Robots and other forms of automation, while good for driving business efficiencies, are a death knell for the modern workforce.

Yet introducing robots to the workforce could serve as a positive force, delivering benefits to corporations as well as to the workforce and global economy.

“The zero-sum [take] is that companies become more profitable, more productive, even more flexible, but the consequence is that workers get displaced and are less valued,” said Ben Armstrong, a research scientist and executive director at MIT’s Industrial Performance Center, at the 2022 MIT Digital Technology and Strategy Conference.

“We don’t see automation displacing workers — in fact, it’s the opposite,” he said. “Firms that invest in automation equipment like robots or advanced software end up being more profitable and hiring more people.”

There has actually been too little automation, Armstrong contended. Slightly less than 10% of U.S. manufacturers have deployed industrial robots, due to design limitations, workforce challenges, and high integration costs. Slow productivity growth among small and midsize companies over the past few years is one indicator that there might not be enough technology deployed to drive competitive advantage, he said.

In a 2021 report, the International Federation of Robotics indicated that installations of new robots grew only slightly in 2020 worldwide, except in China, which saw a 20% increase. The latest report, however, shows growth in robot installations in all major markets and regions, including a 31% increase in North America and a 24% increase in Europe in 2021.

Achieving “positive-sum automation” starts with understanding why it can be so challenging for companies, as well as creating more flexible tools, Armstrong said.

Barriers to robot adoption

Robot adoption has remained flat for several reasons, said Armstrong, who co-leads the MIT Work of the Future initiative. The biggest inhibitor by far is a lack of digital skills, which are essential for building a workforce that’s able to effectively configure, operate, and repair robots and automation systems. Proficiency in specific programming languages and other skills remain scant in manufacturing companies of all sizes. Only 18.6% of new production-related jobs in manufacturing have a digital skills requirement, Armstrong said, which means few incoming workers are qualified to optimize robots and automation for true business advantage.

Companies are also struggling with robot flexibility. Organizations need to be able to continuously adapt robots and automated systems to changes in the environment. Most robots and automation tools function as black box systems, which makes it next to impossible for the average worker to understand how the tools operate, let alone seamlessly switch between systems to get a specific task done.

“We see positive-sum automation as overcoming these barriers with technology applications that deliver productivity gains,” Armstrong said. “The goal is for a high-throughput, highly repetitive automated system that can also improve flexibility, has an ability to switch between products, and can add innovations and adapt as the business grows and changes.”

A path to productive automation

Armstrong and his colleague Julie Shah, an MIT professor who leads the Interactive Robotics Group of the MIT Computer Science and Artificial Intelligence Laboratory, have developed a three-pronged, multidisciplinary approach aimed at reducing complexity and helping organizations achieve more widespread and productive automation. Their approach addresses the following elements:

Design. Most robots are difficult to program and especially hard to reprogram to worker specifications, which means they often remain unused. Armstrong recounted the struggle of a midsize Ohio-based manufacturer that invested in a collaborative robot so it could add another shift without the pain of finding workers in a tight labor market. After consultants completed the initial configuration and setup, there was no one on staff who could program the robot, which left it sitting idle. Large companies like Tesla have also had well-documented struggles operationalizing robots and implementing so-called lights-out manufacturing. There are reports of robots breaking delicate parts as well as causing other miscues that require human intervention to get operations back on track.

Armstrong said companies should look for robot designs that are more accessible and adaptable. The addition of an intuitive user interface and low-code capabilities will allow workers to adapt robots to the external environment and make changes on their own without having to hire expensive consultants or incurring high switching costs. In this scenario, robots can work in tandem with technicians to assemble equipment — with the robot manipulating heavy assembly while the human performs the dexterous work, for example. The upside is more productive assembly that improves overall job quality.

Integration. Historically, robots and automation system have required specific programming skills and a reliance on external partners for programming and maintenance throughout the life cycle. Taking a bottom-up deployment approach can shift this dynamic and empower internal workers to step in as the experts. Armstrong cited a hospital system that employed robotic process automation software to automate mundane administrative tasks. Instead of having C-level executives decide what processes to automate, the hospital took a bottom-up approach, allowing internal personnel responsible for the tasks to have input and receive training to program the software themselves. The result was administrative teams who were thrilled to avoid the “soul-sucking” work of routine tasks and instead focus on the work they liked most, Armstrong said. Executives, having achieved more efficient operations, were happy as well, he added.

Measurement. To get around the black box system limitations, it’s important to combine investment in automation technology with a comparable investment in employee training. One small manufacturer trained workers and then linked overall machining hours to bonuses. The more streamlined the processes were, the more likely it was that the employee would receive a bonus. This change, coupled with a wage hike to compensate for additional skill requirements, resulted in more productive automation.

Armstrong said that by embracing the concept of flexible automation, organizations will get more mileage from their investments. In scenarios with repetitive, high-volume tasks or labor shortages, robots can serve as a more productive workforce. But automation shines when robots and humans work together as a team to deliver high-quality products to customers or innovate new products and processes.

“With more flexibility, robots and software become tools that help teams become better at tasks,” Armstrong said. “They aren’t just doing the highly predictable tasks — they are also adjusting as the team figures out better ways to solve problems.”

Cruise Senior Public Affairs Manager Michele Lee Talks Autonomous Cars And New Accessibility Council In Interview

By Steven Aquino, Forbes

In a blog post published on Friday, autonomous car maker Cruise announced the formation of a so-called Cruise Accessibility Council. The San Francisco-based and General Motors-backed company wrote the Accessibility Council is yet another step forward in its steadfast commitment to making the future of transport “more accessible, equitable, and inclusive” to everyone, regardless of ability level.

Cruise describes the Accessibility Council as “a cross-disability group of leaders and advocates who will provide external, independent input on Cruise’s product, programs, and approach to accessibility.” Feedback from the group will be instrumental in “[continuing] to develop all our services.” The Accessibility Council is comprised of seventeen people representing various disability organizations, including the National Federation of the Blind, the United Spinal Association, and the National Association of the Deaf. The Council members, Cruise said, “bring a wide range of disciplines and lived experiences to the table, with the mission of realizing a more accessible transportation future.”

“Self-driving technology has the potential to help people overcome numerous mobility challenges. But that reality cannot be achieved in a vacuum—it has to be done with direct input from people with disabilities,” wrote Michele Lee, who leads accessibility efforts at Cruise, in their announcement posted to its website. “I came to Cruise as an advocate within the disability community myself, and the [popular in the community] refrain ‘nothing about us, without us’ rings true.”

Lee, who lives in Chicago, has played an integral role in seeing Cruise’s Council go from conception to fruition. She became disabled herself in a car accident, suffering neck and spinal cord injuries. An electric wheelchair user for close to two decades, Lee’s injuries meant she was unable to drive again so accessible transportation is a topic very close to her heart. So close, in fact, she serves on the board of the Chicago Transit Authority. Everybody wants to get around and go places, but as a wheelchair user, Lee finds relying on public transit and ride-share problematic because they’re not consistently accommodating to disabled people.

Enter Cruise and their autonomous driving technologies.

“I’ve been an advocate for people with disabilities ever since becoming a member of this community and just fighting for access to just everything,” Lee said to me earlier this week in an exclusive interview via videoconference ahead of today’s news. “It’s been a journey, and transportation has been a real focus for me.”

Lee works on Cruise’s public affairs team. She described her primary responsibility is to “engage with disability advocates and advocacy groups and the disability community at large to understand the needs of the population. Obviously, disability is very nuanced and it’s very diverse.” In terms of a car’s functionality, Lee is in the trenches working with teammates to ensure Cruise’s vehicles embody the company’s institutional beliefs on accessibility and inclusion.

The advent of the Accessibility Council is representative of Cruise’s ethos around disability inclusion, according to Lee. The company has a long history of partnerships with the disability community, and the Accessibility Council stands on the shoulders on those bonds. Lee is especially proud of, and excited for, the Accessibility Council because it’s an earnest attempt at not merely improving the literal accessibility of Cruise’s products—it’s a conduit to constant conversation.

“We’ve long engaged, Cruise as a whole, with a lot of different disability advocacy groups,” Lee said. “We’re really trying to formalize these relationships and bring everyone into a room and make it a little bit more diverse in terms of all the disabilities together having a voice [and] learning from each other.”

Beyond the broader societal representation angle, Lee explained, somewhat jokingly, another reason for creating the Council is sheer pragmatism. She talks to people all the time. “I just thought it would be a way to make it easier,” she said. “If we’re meeting quarterly, then I can save on the [amount] of meetings.”

As for the future, Lee keenly shared Cruise has even bigger ambition that, of course, is mindful of inclusivity and empathy. She told me the company is currently developing a “purpose-built vehicle from the ground up to be wheelchair accessible,” which she added is a first of its kind. The minivan-like vehicle is known as the Origin Mobility. The project is being worked on in collaboration with GM, with Lee telling me the car’s safety standards will be “amazing.” Cruise is doing user testing in the Bay Area, and maintains a database of people with accessibility needs. “We’re always trying to expand and get new folks to come and test our products, including the wheelchair accessible vehicle,” Lee said.

The Origin Mobility, combined with Cruise’s autonomous driving technology, is quite representative of what accessible transport can be like for disabled people in the future. Lee calls self-driving tech a “game-changer” as an assistive technology because of what it allows for people who are ostensibly immobile due to their disability. To wit, Lee acknowledged the fact not everyone leaves near a bus stop or train stop, let alone have a driver’s license. Ergo, the rise of autonomous driving means a vehicle like Cruise’s will “reliably come get you,” Lee said to me.

Ultimately, fully autonomous vehicles will enable a newfound freedom for the disability community. A person like Lee can go anywhere, at any time, without being at the mercy of public transit’s machinations or the goodwill of other people.

The bottom line has no hyperbole: self-driving cars is accessibility at its zenith.

“It’s going to enable independence,“ Lee said. “It’s going to enable freedom to move about as you want and live your life. I am so excited for the day that Origin Mobility is on the streets. I dream of it honestly—I have to always rely on somebody to drive me, or a bus driver, a train conductor, Uber driver, Lyft driver, or taxi driver. [With autonomous cars], I’m not always relying on someone. I want to want to go places and I want to do things. I know I’m not alone in that. People with disabilities want to live life. This is going to really be a game-changer.”

Cruise is actively soliciting feedback on its efforts with the Accessibility Council and the Origin Mobility. The company has an open call for interested parties to join its accessibility research studies, which Cruise says is a paid opportunity.

San Jacinto College and Nuro Announce First AV Technician Certificate Program in Texas

By Amanda Fenwick, San Jacinto College

San Jacinto College announced a partnership today with Nuro, a leading autonomous vehicle (AV) company, to create the first AV technician certificate program in Texas as part of Nuro’s national Autonomous Upskilling Initiative.

San Jacinto students will be able to start this unique, one-year certificate program starting Fall 2023. It includes hybrid coursework allowing students to merge computer design and automotive engineering skills, and prepare for jobs in the AV industry. The AV delivery service industry has the potential to create and sustain 3.4 million jobs annually between 2025-2035, according to a Steer report.

“San Jacinto College has a rich history of being at the forefront of helping students build industry-relevant skills. From maritime, aerospace, and automotive technician training, to supporting the petrochemical and medical industries in our region, our college has always done a great job preparing the workforce for the future. We’re excited to partner with Nuro to create the state’s first autonomous technician certificate program for our students, and we appreciate their partnership,” said Dr. Brenda Hellyer, San Jacinto College Chancellor.

Nuro sees tremendous potential in the AV industry. There is a massive demand for autonomous delivery at scale, which the company aims to meet by partnering with some of the world’s leading brands and making last-mile deliveries in communities with its zero-occupant, zero-emission electric delivery vehicles. By scaling up this service, Nuro wants to strengthen local commerce and drive equitable access to fresh food and other essential goods to underserved communities across the United States.

“Nuro’s expansion in the Houston area will benefit from our ability not only to attract talent but also to meet the growing demand in this field. What’s unique about this program is that it’s open to everyone from first-year students to experienced professionals who want to explore the electric and autonomous vehicle industry. I’m excited to be a part of an effort that will redefine how we train and retain the future workforce in this industry,” said EV Ellington, Head of On-Road Operations at Nuro.

Nuro has the California Bay Area-based De Anza College as part of its Upskilling Initiative to create education and training opportunities in AV.

Why USA Truck’s former CEO joined Kodiak Robotics

By David Taube, Transport Dive

Former USA Truck CEO James Reed recently shifted into the role of COO at autonomous truck tech company Kodiak Robotics.

Reed talked with Transport Dive about his background, Kodiak’s autonomous trucking technology and his decision to join the AV tech firm.

The executive talked about how autonomous trucking could improve lifestyles for drivers, delved into the differences between AV tech approaches and explained why he placed his “career bet” on Kodiak.

Editor’s note: This interview has been edited for clarity and brevity.

TRANSPORT DIVE: Why were you drawn to Kodiak?

JAMES REED: Our company was exploring the autonomous space, and we weren’t working exclusively with Kodiak. So we were moving freight with some autonomous vehicle providers, just trying to dip our toe in the water and understand it, and we had formed a really good relationship with Kodiak.

On the merits of ability to go to market, I thought Kodiak’s mirror pod solution, as far as mapping goes, was frankly the most scalable and maybe even the most clever way to go to market. So I was like, ‘If I’m gonna place a bet, this is where I’ve placed my career bet.’ And I really liked the team, too.

TRANSPORT DIVE: How you are you seeing Kodiak stack up against its competition? Could you elaborate on Kodiak’s technology?

REED: It’s been Kodiak’s intention from the get-go to move sensor suites into the mirror pods. Being able to replace a pod quickly and efficiently and keep the truck moving is a lot easier than the alternatives.

Many in the industry are using high-density mapping. Once they create that fully featured map, the vehicle essentially drives, which is great — until the map’s wrong.

The technology needs to recognize two things. First, it needs to recognize that the map doesn’t match what it’s ‘seeing’ — I’ll use that word. And then it needs to perceive what it’s seeing and devise a reaction to it. So at some level, perception will be required of most solutions. That’s my layperson understanding of it.

At Kodiak, we define lane parameters. So we’ll drive a lane. In our mapping, we will map the lane markers. And then we deploy a vehicle shortly thereafter. And that vehicle can go in autonomous mode, understanding where the lane markers are, calculating a forward path every millisecond to predict where it should go. So it’s really a low overhead way to deploy perception into the autonomous space. It’s pretty brilliant.

TRANSPORT DIVE: There’s been this tension between new technology and what that might do to jobs. Have you seen this resistance play out firsthand?

REED: One of the interesting innovations in trucks was when when automatic transmissions came into long-haul trucking. So fast forward into the early 2010s: It’s really hard to recruit a driver. Some of the newer drivers didn’t know how to drive anything but an automatic. … And for fleets, it was cheaper to run automatic transmissions, better fuel economy, you could get more drivers because you get these guys and gals with automatic designations on their CDLs into the trucks. And the old timers hated it, saying ‘I’ll never drive an automatic.’ Well, I can give you names of dozens of drivers that have been driving 30–40 years, who now wouldn’t drive anything other than an automatic.

I’m not saying that’s a perfect corollary for autonomy, but today, we have a driver shortage. It’s approaching 80,000 drivers and projected to worsen. As you look forward, we’ve got an opportunity in the transportation industry to ameliorate and to alleviate the challenge around driver recruitment by supplementing it with autonomous vehicles. You’re much more likely to push jobs to the types of jobs that drivers like, such as being home daily. Local jobs are going to be much more prevalent, especially if we can fill that middle mile section, which is our intent with autonomous technology.

TRANSPORT DIVE: If other executives are considering a similar move from traditional trucking companies to self-driving companies, what advice do you have for them?

REED: It’s the same advice that I have for investors. It’s the same advice that I have for potential customers: Get educated and form an opinion. I mean, my choice to join Kodiak was a well-informed choice that’s taken five years to develop an opinion about the industry. I would caution them to be careful to make sure that this is a space that they understand and that they want to have a voice in. I truly believe in the technology. I believe it’s further along than most people realize.

If somebody thinks they’re wired that way, by all means, call Kodiak first.

Clemson University to Launch Nation’s First Bachelor of Science Program in Automotive Engineering

By ClemsonNews,

Clemson University is launching the nation’s first undergraduate Bachelor of Science program in automotive engineering to meet the rapidly changing needs of an industry that is starting to trade the internal combustion engine for batteries and human drivers for self-driving cars.

The new program solidifies Clemson’s position as the premier University for automotive engineering research and education in the Southeast and beyond and adds to the offerings at its award-winning Greenville campus, the Clemson University International Center for Automotive Research (CU-ICAR).

The degree program’s creators expect it will help meet massive demand for a new breed of automotive engineer to lead the design and manufacture of cars and trucks that are quickly becoming computers on wheels powered by electricity.

“Clemson University will continue to lead the way for automotive engineering,” said President Jim Clements. “We are at the heart of the Southeast’s auto industry, and as South Carolina’s leading provider of engineering talent, Clemson is uniquely positioned to launch the nation’s first Bachelor of Science degree in automotive engineering. Through working in tandem with industry, state and federal partners, we are able to shape the future of mobility and create a robust workforce.”

Students can expect an interdisciplinary curriculum with a strong experiential learning component that is aimed at preparing them for the future of automotive manufacturing with an emphasis on cutting-edge technologies ranging from electric vehicles, advanced materials, advanced manufacturing and semiconductors to e-hailing, artificial intelligence and autonomous vehicle software.

The program’s creators expect it to launch with as many as 30 students in fall 2023 and grow to over 200 by fall 2027.

Undergraduates majoring in automotive engineering will be based on the main campus for their first two years, providing them the opportunity to immerse themselves in the full Clemson Experience, including cheering on the Tigers football team in Memorial Stadium, swimming in Lake Hartwell and eating ice cream at the ’55 Exchange.

For their final two years, students will shift to CU-ICAR, a campus that is home to Clemson’s automotive engineering faculty and graduate program. On the campus, they will be able to take full advantage of the unique experimental facilities and the expertise located there.

A bus service already in place connects CU-ICAR to the main campus 45 minutes away.

Clemson launched its graduate program in automotive engineering in 2006 and was the first university in the country to graduate a Ph.D. student in automotive engineering and the first to graduate a woman with a Ph.D. in automotive engineering.

Zoran Filipi, founding director of the School of Mechanical and Automotive Engineering, said Clemson will build on talent and infrastructure already in place to create the undergraduate program.

“Some of the world’s leading thought leaders and most creative innovators in automotive engineering are on the faculty in the School of Mechanical and Automotive Engineering,” Filipi said. “We offer cutting-edge facilities, impactful learning experiences and opportunities to collaborate closely with industry partners. Clemson is uniquely positioned to lead in automotive engineering at both the graduate and undergraduate levels.”

Clemson also has a unique geographic advantage that helps position the University to offer the program. The auto industry in South Carolina employs 74,000 and has an economic impact of $27 billion, according to the state Department of Commerce.

The broader Southeast region is home to a growing number of Original Equipment Manufacturers. Within 500 miles of Clemson, the community includes BMW, Volvo, Proterrra, Mercedes-Benz Vans, Honda, Tesla, Ford, General Motors, Toyota, Mazda, Nissan and Kia. Each brings a network of suppliers that also create jobs.

The switch to autonomous and electric cars could create as many as 115,000 additional U.S. automotive and mobility industry jobs in the coming decade, including 45,000 for mobility engineers alone, according to a 2019 report by Boston Consulting Group.

Several recent investments that are helping create those jobs in South Carolina were mentioned in Gov. Henry McMaster’s Jan. 25 State of the State address.

To name a few examples:

  • Redwood Materials will invest $3.5 billion for a new battery materials recycling facility, the single largest announcement in the history of South Carolina.
  • BMW is investing $1 billion to prepare its Spartanburg plant to produce electric vehicles and $700 million to build a new, high-voltage battery assembly facility.
  • Bosch plans to invest $200 million in Anderson County to create the company’s first production operation of fuel cell technology in the United States and another $260 million as Bosch launches production of electric motors in Dorchester County to support the U.S. market demand for electrified vehicles.

Those three investments alone are expected to create 2,500 jobs.

Laine Mears, chair of the Department of Automotive Engineering, said demand for automotive engineers is soaring.

“The entire global automotive industry is turning on a dime, and Clemson is stepping up to take the lead to meet industry’s changing needs for both technology and workforce,” he said. “The new undergraduate degree will be a truly integrative program that brings together talent from across a spectrum of disciplines, preparing students for the challenges of the future.”

Students will start with a General Engineering curriculum that includes calculus, physics and other foundational courses required of engineering majors at Clemson. After their first year, students will be eligible to begin taking automotive engineering classes.

By their senior year, students will be ready to work on Deep Orange prototype vehicles as capstone projects.

Those who complete the undergraduate program will receive a Bachelor of Science in automotive engineering. Students who decide to join the first cohort are currently in their first year in college and would be on track to graduate in 2026.

Srikanth Pilla, the ExxonMobil Employees Endowed Chair and Professor of Automotive Engineering, led the development of the curriculum for the new undergraduate program.

“While the new degree program was created in an automotive context, the curriculum has been designed broadly enough that impactful experiences will reach far beyond the car, and students will be well-qualified for a number of careers in the mobility and technology workforces,” said Pilla, who is also the founding director of AIM for Composites Energy Frontier Research Center and the Clemson Composites Center.

“Employers could range from car and aerospace companies to the U.S. Army and software companies such as Google, Apple and Meta. This is a robust curriculum filled with hands-on learning experiences aimed at preparing students to make a contribution on day one of their careers.”

The undergraduate degree adds to a growing list of marquee programs at CU-ICAR that include:

  • A graduate program that has graduated 791 master’s students and 100 Ph.D. students, with virtually all finding jobs in the automotive industry or academia
  • Deep Orange, a program that gives students a chance to design and build a prototype vehicle, mirroring the experience of working at an original equipment manufacturer or supplier
  • Virtual Prototyping of Autonomy-Enabled Ground Systems (VIPR-GS), an organization that is part of a research partnership aimed at developing innovative virtual prototyping tools to design the next generation of autonomy-enabled, on- and off-road vehicles, with the U.S. government committing up to $100 million
  • AIM for Composites, an Energy Frontier Research Center that is advancing how composite materials are created through artificial intelligence and inverse engineering

Clemson’s new undergraduate program will differ from automotive specialties in traditional departments and automotive. While technology programs concentrate on manufacturing, routine design, construction and end operations, Clemson is going beyond the technical requirements by creating an automotive engineering degree that will focus on advanced design, development and technical management of the vehicle realization process.

Anand Gramopadhye, dean of the College of Engineering, Computing and Applied Sciences, said Clemson’s new undergraduate degree program will help meet workforce needs for the growing automotive industry.

“This multidisciplinary program brings together top talent, cutting-edge facilities and impactful experiences to create the leaders, innovators and entrepreneurs of the future,” he said. “By creating the future workforce, the program will help strengthen the automotive industry in South Carolina and the broader Southeastern region. I thank the team that designed the new program and congratulate its members on a job well done.”